Updated 2026-10-03 · 2 min read
Rent, equipment, salaries, training: a clinic's costs go up every year, and many clinics keep the same price for years for fear of losing patients. The result is a margin that narrows without anyone deciding it.
Raising prices doesn't have to be traumatic if it's done with judgement, with notice and respecting what the patient has already paid.
When it's time to review prices
An annual review, at a quiet time such as September or January, is the most common approach. The reference isn't the clinic next door, but the real cost of each session: how much time it takes, which room, which physiotherapist and which materials.
The clinic's reports help you decide: which treatments are most requested, which ones fill the calendar and which ones leave dead hours.
Packs already sold are honoured
A pack that's been sold is a commitment: the sessions the patient has already paid for are honoured at the price they paid. The new price applies to packs sold from that day onwards.
It's also a good moment to offer pack renewals before the change, so that whoever is halfway through a treatment can finish it at the usual price.
Communicating it in good time
A notice a month in advance, short and without excuses, works better than an unannounced change on the receipt. It's enough to say from when and what changes.
In ClaudIA, the price change is made in the catalogue and applies from that moment to chat, phone and online booking: nobody quotes an old price. And the notice to patients can be sent as a WhatsApp campaign, only to those who accept communications from the clinic.
Questions clinics ask
What happens to packs already sold if I raise prices? Sessions already paid for are honoured. The new price applies to packs sold from the change onwards.
How much notice is it worth giving? A month is usual. A short notice, with the date and what changes, is usually enough.
Does ClaudIA apply the new price on its own? Yes. You change the price in the catalogue and from that moment ClaudIA quotes the new price on every channel.